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 Washington could teach NHL a lesson in marketing

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slapshot Posted - 06/26/2006 : 08:22:55
I thought it was great on Saturday when the Washington Capitals had rookie of the year Alexander Ovechkin come up to the podium and announce the team's first round draft choice. They understand that fans relate to the stars and would much rather see Ovech up their than a bunch of suits. NHL marketing team take note - start advertising the talent that you have.

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