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Maverick9
Top Prospect



Canada
18 Posts
Posted - 11/06/2014 :  16:08:31  Show Profile  Reply with Quote
http://www.sportsnet.ca/hockey/nhl/sponsored-jerseys-coming-to-nhl-says-chief-operating-officer-john-collins-glowing-puck-could-return/

So apparently sponsored jerseys are happening.

I for one am horrified at this idea, it reeks of corporate greed and a lack of respect for the game.

Jersey sales will plummet faster than you can say 'extra revenue'. I for one will never buy an NHL jersey with a corporations logo plastered on it.

And I can see an element of sponsorship backlash creeping in here. My theory is that some hockey fans will be so angered at the sponsorship's on their jersey they will punish the company that placed the ad there by not buying their products. If you compare the customers gained from placing ads on jerseys to customers lost because of anger I don't think there is going to be much benefit to a company sponsoring a jersey

What are everybody else's thoughts?

Maverick9
Top Prospect



Canada
18 Posts
Posted - 11/06/2014 :  16:09:48  Show Profile  Reply with Quote
Maybe this could be a new poll question just to gauge everybody's feelings on it?
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